BRIDGEPORT -- By Tim McNeely, president of the McNeely Group and executive tournament director of the National Mining Association Pete Dye Classic.
This Aug. 23– 26 the Pete Dye Golf Club in Bridgeport once again will host the National Mining Association Pete Dye Classic.
As far as golf goes in West Virginia, there is no bigger professional golf event. In fact, with the fifth-largest winner’s purse, it is one of the biggest events on the PGA Nationwide Tour itself.
Yet, it is not the 156 professional golfers that have the most to gain. Given the growth of our state’s golf industry and the opportunity to host a PGA TOUR sanctioned event, it is West Virginia and our economy that have the most to gain. Sure the Pete Dye Classic is four rounds of championship golf played by some of the best players in the world.
If you think the Nationwide Tour is the minor leagues, think again: 43 percent of this years’ Nationwide Tour are from the PGA TOUR, and 65 percent of the current PGA TOUR are former Nationwide Tour members.
All you have to do is tune into a PGA TOUR telecast and you will see the leaderboard littered with names that have played right here in West Virginia.
In fact, this years’ Masters champion — Zach Johnson — was the 2003 Nationwide Tour Player of the Year before enjoying success on the PGA TOUR.
But the Pete Dye Classic is so much more. It is also a local economic engine.
A multitude of participants — caddies, spectators, hotels, restaurants, gyms and dry-cleaners etc. — enjoy a spike in their summer revenues. In fact, according to the PGA TOUR, an average week on the Nationwide Tour yields $5 million in the communities in which they are played.
That’s not all. Though the Pete Dye Classic is the only golf event in West Virginia to be televised live to more than 75 million viewers worldwide, we all should hope it will not always be that way. Wouldn’t we all love to see more events televised live from our great state?
After all, the golf demographic is exactly the market West Virginia needs to attract. According to the research, the Golf Channel viewer is more educated and earns more than any other network viewer. They are decision makers. And they are looking to invest.
Why shouldn’t they invest in West Virginia?
Just consider the importance that golf is playing in our state’s efforts to encourage tourism and then look at the development that is going on around many of our state’s best golf courses.
Granted, the Pete Dye Classic is a premiere golf event in our State and the course is one of the best in the nation (recently ranked fourth in Golfweek magazine’s Top 100 Courses of the Modern Era — of the more than 10,000 golf courses built since 1960).
The Pete Dye Golf Club is but one course in West Virginia which has drawn golf enthusiasts and perhaps, more importantly, developers to our great state.
Stonewall Resort, The Greenbrier, Glade Springs and many other courses across the state provide perfect venues for increased residential and business development and continue to provide opportunities for long-term economic growth. Just in the last 10 years we have seen the addition of some wonderful golf courses including Stonewall Resort, the Palmer Course at Oglebay Park, Twisted Gun, the Snead at the Greenbrier, The Highlands Golf Club in Pendleton County and the completion of StoneHaven at Glade Springs (with another — WoodHaven — under way). This is in addition to renovations the Greenbrier’s Old White course and Bel Meadow’s Robert Trent Jones design. This brings our golf course total to more than 120 in the state of West Virginia.
To what can this growth be attributed? The importing of golf enthusiasts from Florida, home to more courses than any other state? The “Tiger Woods Effect” or some other factor? Who cares?
Regardless of the contributing factors, golf is alive and well, and West Virginia is in the perfect position to capitalize upon its growth.
If West Virginia truly is open for business, can there be any better place to showcase our many offerings in such a positive light? Where better to display our natural resource heritage and success in mining reclamation at the same time? Golf is an ideal way to convince tourists, visitors and investors alike that West Virginia truly is a great place to live, work and play.